Privacy policy

Last Updated: 27/12/2025

This Privacy & Data Use Policy (“Policy”) explains how Sora Kuro (“Company,” “we,” “us,” “our”) collects, uses, discloses, and protects your information when you visit our website, make a purchase, use our services, or interact with our content.

By accessing our website or providing information to us, you agree to the terms of this Policy and our Terms of Sale, including the Arbitration Agreement and Class-Action Waiver.

1. Information We Collect

We collect information in the following categories:

A. Information You Provide Directly

Name
Email address
Shipping & billing address
Phone number
Payment information (processed securely via third-party processors)
Account login details (if you create an account)
Subscription selections and preferences
Customer support communications
Survey responses, product reviews, or UGC submissions

B. Automatically Collected Information

We use cookies, pixels, analytics tools, session-replay scripts, and similar technologies to collect:

Device information
IP address
Browser type/version
Pages visited and time spent
Shopping cart & checkout behavior
Click-path and scroll data
Referring URLs
Approximate geolocation (non-precise)
Interaction with popups, videos, and form fills

C. Information from Third Parties

We may receive information from:

Payment processors
Advertising partners (Meta, Google, TikTok, etc.)
Affiliate networks
Social media integrations
Fraud-prevention vendors

This data helps verify transactions, improve experience, and prevent abuse.

2. How We Use Your Information

We use the data we collect for:

A. Order Processing & Fulfillment

Processing payments
Shipping products
Managing subscriptions
Providing customer service

B. Website Functionality & Optimization

Improving site speed and usability
Personalizing your shopping experience
Troubleshooting technical issues

C. Marketing & Advertising

Including but not limited to:

Retargeting ads
Lookalike audiences
Behavioral advertising
Email & SMS marketing
Promotional offers and recommendations

We only send marketing communications if you have consented or where permitted by law.

D. Fraud Prevention & Security

Verifying identity
Monitoring suspicious activity
Protecting against chargebacks and fraudulent transactions

E. Compliance

Legal obligations
Tax & accounting
Regulatory recordkeeping (including for ROSCA, subscription compliance, and data retention rules)

F. AI Tools & Automation

We may use AI systems to:

Improve customer service responses
Analyze marketing performance
Generate product recommendations
Detect anomalies or fraud patterns

AI outputs are reviewed and controlled by humans where required.

3. Cookies, Pixels & Tracking Technologies

We use first-party and third-party cookies for:

Website operations
Analytics (e.g., Google Analytics)
Advertising (e.g., Meta Pixel, TikTok Pixel)
Conversion tracking
Shopping cart persistence
Subscription reminders

You may opt-out of certain cookies through your browser settings.
However, disabling cookies may affect functionality.

Session Replay / Chat Widgets

To comply with wiretap risk standards, we disclose that:

We may use session replay tools, chat widgets, or behavioral analytics to understand how you interact with our website. These tools collect data about clicks, scrolls, and interactions for fraud prevention, customer experience, and troubleshooting.

These vendors act as our service providers or processors and are contractually required to use the data solely on our behalf.

4. Behavioral Advertising Disclosure

We may share limited information (hashed email, device identifiers, pixel data) with advertising platforms for:

Retargeting
Frequency capping
Conversion tracking
Lookalike audience creation

You can opt out of interest-based advertising via:

Your Meta preferences
Google Ad Settings
NAI opt-out tools
Email unsubscribe links

We do not sell data in the common financial sense, but certain sharing may be considered “selling” or “sharing” under state laws. See Section 9 for your rights.

5. How We Share Your Information

We do not sell your personal information for money.
We may share your information with:

Service providers (payment processors, shipping carriers, analytics vendors, customer service tools)
Marketing partners (ad networks, email/SMS platforms)
Fraud prevention services
Fulfillment centers & warehouses
Legal authorities, when required

All service providers are contractually obligated to use your data solely for our purposes and not for their independent commercial use.

6. Data Storage & Retention

We retain data for as long as reasonably necessary for:

Fulfilling orders
Maintaining subscriptions
Complying with legal obligations
Fraud prevention
Resolving disputes
Accounting & auditing purposes

Payment data is tokenized and stored by PCI-compliant processors.

7. Your Rights Over Your Data

Depending on your state (e.g., CA, CO, CT, VA), you may have certain rights:

Access your personal information
Request deletion
Request correction
Opt out of targeted advertising
Opt out of sharing
Request a copy of your data
Appeal a denial of your request

Submit requests to:

We may verify your identity before fulfilling requests.

8. Children’s Privacy

We do not knowingly collect or solicit data from children under 13 (or 16 where restricted).
If we learn that data was collected from a minor without consent, we will delete it promptly.

9. Data Security

We implement commercially reasonable safeguards to protect your data, including:

SSL encryption
Tokenized payment processing
Access controls
Regular vendor audits
Intrusion detection systems

However, no system is 100% secure. By using our services, you acknowledge and accept these inherent risks.

10. International Users

If you access our website from outside the United States, you understand that your data will be transferred to, processed in, and stored in the U.S., where privacy laws may differ.

11. Third-Party Links & Integrations

Our website may link to third-party sites or services.
We are not responsible for their privacy practices.
You should review their policies before providing any personal information.